30 Friday Night Magic post ideas for your store’s social media

Friday Night Magic is the most dependable night on a game store’s calendar, and the easiest one to under-promote. One post on Friday afternoon reaches the players who were coming anyway. A steady rhythm across the week reaches the ones who might.

The four-post rhythm

For a weekly event, four posts a week is plenty:

1. Monday or Tuesday: announce. Format, start time, entry fee and prizes.
2. Thursday: remind. Seats left, what to bring and a reason to come this week.
3. Friday afternoon: day-of. Doors open, pod sign-ups and a photo of the tables being set up.
4. Saturday: recap. Results, photos and a thank-you that points to next week.

Use the ideas below to keep those four slots fresh for a month or more.

Announcements and reminders

• A “this week’s format” graphic with start time, entry fee and prizes. Use the same template every week so regulars recognize it.
• A seat counter: “12 of 24 seats left.” Update it on Thursday.
• New-set week: “First FNM with the new set. Bring your new deck.”
• Next month’s formats in one post, so players can plan their decks.
• Bring-a-friend night: both players get an extra promo pack or store credit.
• A prize spotlight: the prize wall or this week’s promo cards.

Day-of posts

• Tables set up and ready, 30 minutes before doors open.
• A story poll: “What are you playing tonight?”
• Pod or table photos once rounds start. Ask before posting anyone’s face.
• The pizza arrival. Small moments make the store feel like a place to hang out.
• A judge or organizer intro: who runs FNM and how long they’ve been playing.
• Last call: “Registration closes in 30 minutes.”

Recaps and results

• Top finishers with their deck names or decklists.
• A photo carousel from the night.
• The play of the night, told in two sentences.
• An attendance milestone: “Our biggest FNM since the prerelease.”
• A thank-you naming the judges and staff.
• Next week’s format, with a link to sign up.

Community and people

• A regular spotlight: one player, their favorite deck and how long they’ve been coming.
• A first-timer welcome: “Three new players tonight. Welcome!”
• A staff deck tech, as a short video or a photo with the decklist.
• A throwback photo from your store’s first FNM.
• A playmat or sleeve showcase from your regulars.
• A Discord invite for pairings, trades and next week’s sign-ups.

Questions that get replies

• “Which card from the new set will see the most play here?”
• “What was the first card you ever opened?”
• “Draft or constructed for next month?” Then actually use the answer.
• “Caption this” with a photo from last week.
• “What should we add to the prize wall?”
• “What time works better for you: 6:00 or 7:00?”

A few tips

• Post on the same days at the same times every week. Regulars start looking for it.
• Ask before posting faces, and don’t post minors without a parent’s OK.
• List every FNM as an event on your Google Business Profile and Facebook page, not only in your feed.
• Keep your events current in Wizards of the Coast’s store and event locator, so players searching for FNM find you.

Stuck on what to post this week? Request a free Guild Snapshot and get three fixes picked for your shop.