Services
Marketing services for game stores and comic shops
Built around how specialty stores actually make money: release days, event nights and regulars who come back every week. Pick a monthly package, or build your own plan from the services menu.
Every monthly package includes
- A custom content calendar built around your releases and events
- Posts created and published for you
- Google Business Profile management
- A monthly Online Presence Audit report
- One dedicated point of contact
Monthly packages
Pick a shelf
Priced for shops that run on tight margins. No long-term contracts: cancel any time with 30 days’ notice.
Every package has a one-time $400 setup fee, which covers your 30-day onboarding. Package posts are designed using your existing branding, and all photos and video are provided by your store. One-time setups (website, Discord server, ad accounts, logos) are billed separately from the services menu.
Services menu
Build your own plan
Add any service to a package, or pick just the ones you need. Packages above deliver the best overall value.
Social media
Facebook, Instagram, TikTok, YouTube and X, planned around your events and releases.
- Plan (content calendar) $100/mo
- Plan + Create $175/mo
- Plan + Create + Post $250/mo
Email marketing
Lists that grow at the register and newsletters people open.
- Setup $150
- 2 emails a month $125/mo
- 4 emails a month $200/mo
Events
Tournaments, release nights and sales promoted across every channel you use.
- Single event $75
- Up to 4 events a month $200/mo
- Email blast add-on $25/event
Google & listings
Show up when someone searches “game store near me.”
- Google Business Profile setup $100
- Google Business Profile management $75/mo
- Listings cleanup & sync $150
Paid ads
Google and Meta ads aimed at players near your store, with a budget you set.
- Campaign setup, per platform $150
- Management, one platform $175/mo
- Management, Google + Meta $300/mo
Online Presence Audit
Not sure where to start? A full review of how customers find your store online, with a prioritized fix list.
- One-time price $300
- Credited toward month one with a package
Also on the menu
More ways to help your store
Discord community
A server your regulars actually use, with events, trades and announcements in one place.
- Server setup (channels, roles, welcome flow, bots) $250 one-time
- Discord content calendar $75/mo
- Calendar + posting $150/mo
Website design
A site that answers hours, location and events on a phone in five seconds.
- Starter Site: single page with hours, location, events and contact $600 one-time
- Shop Site: up to 5 pages, events calendar, mobile-friendly $1,200 one-time
- Site Care: updates, hosting support, hours and event changes $50/mo
E-commerce stores quoted separately. Payment plans available.
Meta Business Portfolio
Facebook and Instagram linked, organized and under your control.
- Setup & cleanup: page linking, ad account, pixel and user permissions $100 one-time
- Ongoing management: access control, asset upkeep, troubleshooting $40/mo
Graphic design
Ads, posts and in-store signs that look like your store.
- Single graphic $25
- Content set (5 graphics) $100
- Logo design: 3 concepts, 2 rounds of revisions, all file formats $300
- Brand kit: logo plus colors, fonts and templates $450
Local creator partnerships
Local TikTok and YouTube creators who fit your store, matched and managed.
- Creator match & outreach: 3–5 creators, outreach and creative brief $150 per campaign
- Campaign management: coordination, content review, sharing and reporting $200/mo
Creators make the videos. Creator fees or free product are paid by your store.
Not sure what you need?
Tell us about your store and we’ll suggest a package or a few services that fit your budget.
HMU does not shoot photo or video. Your store provides photos and video; we handle the writing, design, scheduling and posting.
How it works
From first call to first report
Strategy call
A free 30-minute call about your store, your regulars and what you want more of.
Audit
We review your whole online presence and hand you a prioritized fix list.
Plan
A content calendar built around your events, releases and promotions.
Run & report
We post, promote and send a plain-English report every month.
Not sure which service fits?
Tell us about your store. We’ll reply within one business day to set up a free 30-minute strategy call.