Services / Email marketing
Email that brings regulars back
Your email list is the one audience no algorithm can take away. We build it at the register and online, then send newsletters people open: release dates, event schedules and offers worth reading.
Good fit if
- You have a list but rarely email it
- Customers ask “when does it come out?” every week
- Your sign-up sheet is a clipboard by the register
- You want repeat visits, not just one-time sales
What’s included
What you get
Email platform setup
Your email platform set up and connected, with a branded template that looks like your store.
Sign-up forms
Sign-ups on your website and social, plus an in-store sign-up option at the register.
Regular newsletter
Release calendar, event schedule, new arrivals and staff picks, 2 or 4 times a month.
Campaign emails
Preorder openings, prerelease seat alerts, sales and holiday hours, counted in your monthly emails.
Event email blasts
A dedicated email for a single event, added on whenever you need one.
How it works in a game store
Emails people actually open
Store emails work when they answer the question customers already ask at the counter.
Preorder alerts
Subscribers hear first when preorders open. Your list sells boxes before social sees the post.
This week’s events
Every event in one email, with links to sign up or RSVP in Discord.
Pull-list reminders
For comic shops: new-release Wednesdays and reminders to pick up pull lists.
Pricing
À la carte prices
- Setup: platform, sign-up forms, in-store sign-up and branded template $150 one-time
- 2 emails a month $125/mo
- 4 emails a month $200/mo
- Event email blast add-on $25 per event
Legendary and Mythic packages include 2 emails a month.
FAQ
Questions store owners ask
Which email platform do you use?
Mailchimp, Klaviyo or whatever you already have. If you don’t have one, we’ll recommend one that fits your list size and budget.
How often should my store email?
Weekly works well for stores with regular events. Monthly is the minimum to stay remembered.
Is it OK to email my customers?
Yes, when they’ve signed up. We only email people who opted in, and every email includes an unsubscribe link and your store’s address, as the CAN-SPAM Act requires.
I only have 50 subscribers. Is it worth it?
Yes. A small list of local players is worth more than thousands of strangers, and the list-building plan is how it grows.
Ready to turn one-time buyers into regulars?
Tell us about your store. We’ll reply within one business day to set up a free 30-minute strategy call.