About
Built by regulars
We’ve worked retail counters since the 1990s and digital marketing for the last decade. HMU Communications puts both to work for the stores we’ve always loved: game stores, comic shops and collectible retailers.
HMU
Gen X says
Hit Me Up. Reach out, let’s talk.
The internet says
Hold My Unicorn. Watch this.
Both are true here. Approachable when you call, and ready to show what your store can do.
The short version
From the counter to the campaign
HMU started behind the counter. Scheduling staff, counting drawers, deciding what goes on the endcap: that’s where we learned that marketing only matters if it brings someone through the door.
Founder Jeremy Beyer then spent a decade behind the camera as a commercial photographer, a year running social media for The Gaming Goat, and four years on the agency side: training small businesses on digital marketing for Google, then advising independent retailers on their advertising at Nationwide Marketing Group.
He started HMU Communications in 2025 to do that work for the kind of store we actually hang out in.
Founder · Jeremy Beyer
- 2025–now Founder, HMU Communications
- 2023–2025 Digital advertising advisor, Retailer Web Services / Nationwide Marketing Group
- 2021–2023 Digital marketing strategist for Google (via TTEC)
- 2020–2021 Social media specialist, The Gaming Goat
- 2010–2020 Photographer & visual content creator, 402 Creative
- 1990s–2010s Retail and convenience store management
B.S. in Marketing, Bellevue University · A.A.S. in Commercial Photography, Metropolitan Community College
How we work
What you can count on
Authentic
Real photos, real people, your store’s voice. No stock images, no generic “Happy Monday!”
Community first
Your regulars, your Discord and your local scene are the audience, not vanity follower counts.
Strategic
Every post and campaign ties back to something you want: seats filled, boxes sold, regulars kept.
Approachable
Plain English, quick replies and no jargon. Hit us up any time.
Reliable
Posts go out on schedule and reports arrive on time, every month.
Who we work with
Stores like the ones we shop in
Game stores, comic shops and collectible retailers: the places with a regular crowd, an event calendar and a counter worth talking across.
Storefronts and online
In person or remote
Brick-and-mortar stores and online shops alike. Strategy calls in person or remote. Your store provides the photos and video; we handle the writing, design, scheduling and posting.
Let’s talk about your store
Tell us about your store. We’ll reply within one business day to set up a free 30-minute strategy call.