Free for every independent shop
The Shopkeeper’s Guild
Plain-language guides, free templates and a quick look at your shop’s online presence. Built for game stores, comic shops and hobby shops that do their own marketing.
No sign-up, no dues, no catch.
- Member
- Your shop
- Dues
- $0. Forever.
- Snapshots
- 10 of 10 left in October
- Your Snapshot
- 1 every 4 months
- Sign-up
- None needed
Sponsored by HMU Communications
What’s in the Guild
Everything you need to do it yourself
Articles
What to post, when to post it and why it works. Written for shops, not marketers.
Free downloads
Checklists and planners you can print and pin up behind the counter.
Tool guides
Step-by-step setup for the free tools that matter: Google, Facebook, email.
Guild Snapshot
A free look at your shop online, with the three fixes that matter most. Back to you in 3 business days.
The community
Shop owners trading what works: event ideas, posts, tools and wins.
Real retail experience
Written by people who have run stores since the 1990s and worked in online marketing for 10 years.
Latest articles
From the Guild library
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Prerelease weekend: a three-week promotion timeline
When to announce, what to post each week, and how to turn a sold-out prerelease into next month’s regulars. Works for Magic, Pokémon, Lorcana or any trading card…
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Google Business Profile for game stores: a practical checklist
The settings, photos and weekly habits that help a game or comic store show up when nearby players search Google Maps.
Free downloads
Print it, pin it, use it
Free to download and share with your staff. No email required.
Google Business Profile checklist
Every step to claim, fill in and keep your Google listing working, on two printable pages.
Download the checklist ↓Friday Night Magic post planner
Four printable weeks of post slots and 20 ideas to fill them. Works for any weekly event.
Download the planner ↓Have a tool you need?
Templates are added as members ask for them. Tell us what would save you the most time.
Suggest a download →Guild Snapshot
A free look at your shop online
Send us your shop name and links. Within 3 business days we’ll send back what’s working and the three fixes worth your time.
- Your Google listing: hours, photos, categories and reviews
- Your website basics: can people find your hours, address and events?
- Your social pages: how often you post and what gets a response
- The three fixes that would help most, written so you can do them yourself
This month
10 of 10 Snapshots left for October
One per shop every 4 months. Ten a month, first come, first served; when they’re gone, requests go on the list for next month.
Free for Guild members (that’s every shop).
Community
Pull up a chair
A place for shop owners to swap event ideas, ask what’s working on social and share wins. Free and friendly.
The Guild community is opening soon. Leave your name and you'll get the invite first.
Sponsored by HMU Communications
Rather hand it off?
The Guild is free and always will be. If you’d rather have someone run your marketing, HMU Communications does it for game stores, comic shops and collectible retailers.